Althea Cooley

Growth Marketing | Project Management | Creative Strategy | Content Creation | Campaign Management | Data Analysis | CRM & Email Marketing

About Me

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Digital Marketing & Campaign Specialist

Retention-Driven Growth Through Smart Marketing Stategies

I am a creative, data-driven marketing specialist with over 5 years of experience in marketing spanning multiple industries: healthcare and education, luxury travel, events and the legal sector. I specialise in campaign management and creative strategy, using data insights to inform strategy and content planning. I have project managed multiple projects around CRM and email marketing to drive growth and measurable increases in KPIs.

Passionate about uncovering the ‘why’ behind every campaign, I focus on optimising the user journey, blending creativity with analytics to deliver compelling brand experiences that align with both audience needs and business goals, ensuring measurable impact and purpose.

My Portfolio

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World Obesity Day Campaign

Developed a multi-channel World Obesity Day campaign using key global stats to promote our obesity and weight management programmes.

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Learna Wrapped

At the end of both 2023 and 2024, I managed spotify-style end of year campaigns, showcasing key stats and achievements to our community, aiming to cultivate feelings of celebration and excitement and increase engagement.

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Best Practice London

I hosted Learna's stand at Best Practice London, showcasing Learna's university-accredited qualifications and connecting with healthcare professionals looking to advance their careers.

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Love Learning Campaign

Created this multi-channel campaign that featured a graduation video showcasing positive learning experiences, using social proof and inspiring messaging to drive application activity.

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Women's Health Intro Video

I worked with Programme Leaders to develop an introductory video for our Women's Health programmes to showcase our unique offering and drive applications and engagement.

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Project: Email Data Analysis and Strategy Development

Overhauled Learna's email campaign strategy yielding increases of 64% OR and 182% CTR.

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Critical Care - Programme Leader Spotlight Email

Created this targeted email highlighting our expert programme leader's extensive experience to build credibility and drive applications for our new Critical Care course offerings.

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International Women's Day

Designed this engaging campaign featuring inspirational female healthcare leaders to celebrate International Women's Day while encouraging prospective students to complete their applications.

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International Education Day

Developed this themed email campaign highlighting the unique features of our Medical Education programmes, connecting our mission with International Education Day's focus on learning for lasting peace.

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Gender Data Bias in Healthcare

Crafted this compelling campaign highlighting critical gender disparities in healthcare data to drive applications for our Women's Health programmes and position Learna as a leader in addressing this important issue.

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Active Campaign Contact Management Rebuild

Overhauled a complex CRM system with 70,000+ contacts, reducing lists from 98 to 13 and tags from 1,349 to 120, creating a streamlined system for targeted audience segmentation and communications.

Software Expertise

Project Management

  • Trello
  • Monday.com
  • Jira

Video Editing

  • Adobe Premiere Pro
  • CapCut

Graphics

  • Canva
  • Photoshop
  • InDesign
  • Adobe Express

Email Marketing

  • Active Campaign
  • Mailchimp
  • Vuture

CMS

  • Contentful
  • WordPress
  • Umbraco

Social Media

  • Metricool
  • Later
  • Hootsuite

Analytics

  • GA4
  • Google Sheets
  • Search Console
  • SEMRush
  • AdWords

AI Tools

  • ChatGPT
  • Gemini
  • Claude
  • Jasper

Testimonials

"Althea is an outstanding marketeer - creative, hardworking, and detail-oriented. She has a real talent for crafting compelling copy and combines this with a strong analytical mindset, excelling in the data-driven and technical aspects of digital marketing. Her ability to balance creativity with precision makes her a rare asset, and I wouldn't hesitate to hire her again. Any marketing team would be lucky to have her."

Client

Kirsty Betteridge

Head of Marketing, Learna | Diploma MSc

"Althea is a pivotal figure within Learna's Marketing Team. Her command of email marketing automation, particularly within ActiveCampaign, has yielded tangible results, significantly boosting engagement and conversion rates across our channels. Althea's strategic approach and meticulous execution have thoroughly overhauled our automated campaigns.

Beyond her technical proficiency, Althea excels as a copywriter and proofreader. Her compelling product page copy consistently captures our brand voice and resonates with our audience, directly contributing to increased sales. Her sharp eye for detail ensures that all marketing materials are polished and error-free.

Althea is a collaborative and supportive team member, readily sharing her expertise and motivating her colleagues. As a senior figure, she provides invaluable guidance, fostering a positive and productive environment. Her mentorship has been instrumental in developing the skills and confidence of the team.

Althea's proactive nature and positive energy make her an exceptional asset. Any organisation seeking a highly skilled and results-oriented marketing professional would be fortunate to have her on their team."

Client

Toby Gisborne

Senior Marketing Executive, Learna

"I was a key worker on the ActiveCampaign project with Althea. I worked on the technical aspects of the implementation.

During the project, I observed Althea plan and implement different aspects of the automations, improve the email templates and improve the contact listing structure. This included, implementing emails into automations, remaking all the email templates, deleting old lists and creating new lists. This was conducted with careful attention to the quality of the emails, accuracy of automations and the importance of existing contacts.

I was impressed with how Althea dedicated herself to completing the project in a timely manner. She adapted to ever changing timelines and overcame any obstacles that was put in her way.

I believe the project was a success and it was professionally managed throughout. I have full confidence in Althea being able to continue succeeding with this work in the future."

Client

Dominic Silva

SEO and Marketing Tech Specialist, Learna | Diploma MSc

"Althea is an exceptional team member and a brilliant young digital marketer. Althea possesses all the qualities that make her a digital superstar. Her enthusiasm, quick learning ability, and resourcefulness have been an asset to our team.

Althea's dependable nature and eagerness to take on new challenges have been invaluable to our projects. She is always willing to learn and grow her knowledge of new technology, which enables her to bring innovative ideas to the table. Althea is not afraid to take the initiative and is comfortable with taking ownership of digital projects.

In addition to her marketing skills, Althea is an excellent content writer and skilled designer. She has the ability to create engaging and visually appealing content that resonates with our audience. Her attention to detail ensures that every project is executed to the highest standard.

Overall, Althea is an indispensable member of our team, and we are lucky to have her. She has all the qualities of a digital superstar and continues to inspire us with her hard work, dedication, and expertise."

Client

Sree Subramaniam

Senior Digital Marketing Manager, Ince Gordon Dadds

Contact Me

Location

South Wales, UK

Email

altheacooley1@gmail.com